Color Quiz: Name that Brand!
Color can be a powerful conveyor of messages for any brand. In modern history, certain brands have successfully used color to help create a distinct and memorable image in the mind of the consumer. Marc Gobé, author of the book Emotional Branding, states that “properly chosen colors define your brand logo, products, window displays, and so on, and encourage better recall of your brand, as well as a more accurate understanding of what your brand represents.”
In the Slidecast below, each of the 20 slides represents one famous brand, using only color along with the brand’s category in an attempt to convey the identity. How many can you accurately name? The first one is easy. Use the comments to let us know how you did.
Hey Jorge, this is really great. Thanks for sharing. It clearly points out what happens when branding/marketing is done consistently and a sense of continuity is present. My Clients are mostly small business and solopreneurs, many of which “change things up” based on their moods. Drives me crazy! Spend money on a logo/brand, then make their web site look totally different. Aaaack! I can’t scream at Clients, or force them to do anything. But if they could all view this slide, followed up with “Now, just imagine if McDonalds used a different set of colors every now and again. Would their brand recognition be as effective?” Of course, we already know the answer.
mcdonalds
8/20 some of them I didn’t know but it was fun