About
Welcome to Brand Alpha! For the last 15+ years I’ve helped companies of all sizes build brands, from entrepreneurial startups to “Big 5″ professional service firms, originally as a designer, then as an advertising creative director, and presently as a director of marketing and brand development in the software industry.
Over the years and throughout countless projects, the basic problems of marketing and sales have generally been the same: 1) how to craft a simple yet powerful message, 2) how to reach (the right) people with that message, and 3) how to convert those people into customers. Through this blog I will attempt to share some of the things I’ve learned, and with a little luck, these ideas will spark a bit of conversation and debate.
Thanks for participating, and I hope your time at Brand Alpha is time well spent.
- Jorge Sandrini
Loving what I’m reading! Your blog is insightful and intelligent, and speaks to an educated and experienced audience without getting caught up in insider lingo or clichés. Thanks for all the bite-sized brain food!
Thanks for the positive feedback, Sean, and for stopping by. Your comment is much appreciated.
Great job on communicating branding and marketing concepts in a way that anyone and everyone can understand them. Currently working on a blog post on creating a personal brand utilizing the power of color and wanted to reference your great post – Color Quiz:Name that Brand!, but the slide deck is not working. Would love to include a reference to it, but I hesitate if it doesn’t work. Do you happen to have it posted under any other sources? Again great job. really enjoy your posts.
Make it a great day,
Dennis
Lead, Follow and Share!
Love your blog! crisp, energizing. Thanks for the follow on twitter.
K